What can we learn from the Reuters Digital News Report 2017?

Each year, the Reuters Institute releases a report exploring the state of the global media industry. The study can provide communication professionals with invaluable information about how people are consuming news.  This year’s focus was on lowering levels of trust in the media, as well as finding new ways to finance news organisations and the continued…

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How will artificial intelligence impact PR?

Everyone’s seen at least one film in their time that depicts the end of humanity because of a particularly clever new race of robots. From classics like The Terminator to newer efforts like Ghost in the Shell, the fear that artificial intelligence (AI) could take over remains ingrained in pop culture. However, despite Stephen Hawking claiming…

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