Archive for October 2020

On-point social media has become essential for engaging target audiences. In a digitally evolving world, it therefore comes as no surprise that individuals – as well as organisations – are stepping up the game in their social media campaigns. When working as a communication specialist, it’s not only important to keep up-to-date with what the creative industry…

Organic reach of earned media achieves 10-50 times the conversion rates compared to paid advertising. This fact – coming from a MediaMiser infographic – puts into specifics what has been an intangible but steady increase of credibility issues amongst a tech-savvy public.  As more time is spent online, it is becoming easier for organisations to…

In an increasingly globalised world, effective communication has and will continue to grow in importance. It is therefore paramount for good communication specialists to not only be aware of technological advances, but also have the ability to adapt accordingly.  With Artificial Intelligence (AI) taking on an increasingly critical role throughout businesses, we should assess how…

Running campaigns and producing quality content is the bread and butter of good communication specialists. Yet, the often opaque nature of measuring the success of a particular action can be difficult without the right metrics in place. So why is measurement important and how should you approach it? Micro-level objectives can help achieve overall goals. Why…

Reaching the senior leadership team of an organisation takes years of hard work. It is little surprise then after all that effort that your career can plateau once you get there. You spent so long aspiring to reach the C-level that when you reach your goal you feel like you’ve arrived and you start to neglect your…