Archive for October 2020

In a world that seemingly pushes out new technologies every day, interpersonal skills can be pushed to the back of the mind or taken for granted. Continuous improvement of communication skills, however, can be an essential part of personal development, even for the most proficient communication specialists.  Expanding already-existing skill sets is critical to build…

Account management executives need to be organised, proactive and excellent at communication. They also need relevant proven experience in their field. HR managers can easily identify experience on a candidate’s resume, but it’s not so easy to spot the soft skills essential for account management. Anyone can say they’re highly organised when they apply, but…

A business’ reputation often precedes the actual operation, making it one of the most critical things to get right. For communication specialists this is even more relevant, as a solid reputation lays the foundation for long-term beneficial relationships.  But how can you differentiate yourself from other professionals and build a good, lasting reputation?  Consistency is key…

According to a McKinsey study, the best talent is up to eight times more productive than the average employee. In certain occupations productivity improves by up to 800%. But while many companies know they’ll benefit from the top global talent, attracting and retaining highly skilled people isn’t always straightforward. The same McKinsey study shows that almost 30% of leaders say…

Lobbying, by its OECD definition, is the influencing of government policy on behalf of a client. As a democratic right it allows the public to express and represent their views on public issues effectively.  Whether or not you are engaging in lobbying activities as communication specialist, being aware of what can and cannot be done sheds…