Archive for October 2020

Every year people in business get excited about new ideas. Someone will coin a phrase, and then everyone runs with it until it loses its meaning.  Business communications specialists pick up these revolutionary “buzzword” trends early but eventually they become so adulterated that they ultimately lose their value. In March this year, UK-based content marketing agency…

For many corporate affairs executives in the media industry, the recent release of a report exposing non-transparent media rebates, credits and value banks has caused a major shakeup throughout the industry. Although focused on the US, the study is almost certain to have world-wide ramifications for the reputation of media companies. Ultimately, this report will…

Thinking back a century, it’s clear that communication has evolved into a completely different beast. Even looking back a decade, there are stark differences, and just over the last 12 months, transient trends have come and go. This has a major impact on the way we develop and nurture relationships at a personal level, but…

Key words such as situational analysis, target audience and tactics are terms communication specialists are faced with in the quotidian enigma of conveying messages effectively to different publics. Ultimately, the goal in communications is to converse with the target public in such a way that specific objectives are achieved, whether that is raising a company’s reputation or…

For the greater part of it’s history, corporate communications has been a very separate function to marketing. In fact, traditionally, it was thought of as a component of promotions, not a core tool of business strategy. Yet, due to the vastly different communication landscape of today, these once definite lines are blurring. So what could…