When does CSR become greenwashing?

Is it okay for a health campaign with a mission to help all Australian families “achieve energy balance and maintain a healthy lifestyle” to be funded by some of the largest corporate players that many believe are the cause of our nation’s health problems? This question will surely test where you draw the ethical line,…

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Why reputation is the biggest risk

As the world has clambered to recover from the financial crisis, organisations are realising that the biggest risk does not come from their balance sheet, but from something far more abstract which resides within the mind of all stakeholders – a company’s reputation. While this may be a difficult asset to quantify, it is incredibly…

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Can corporations save the world?

In the early 2010s, the United Nations sparked a debate that has led many to wonder about what lies ahead in the future. They shone light on a simple question, “Can corporations save the world?” While this question is both contentious and profound, the many answers have been difficult to prove. But with a recent…

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The importance of cultural fit to corporate affairs

We’ve all run into problems when an essential person leaves an organisation, even if it is just temporary. Whether it is a CEO or a communications professional, any departure can leave a hole in a company. And filling this with a new hire often comes at a great risk, especially as the importance of the…

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Do investors actually care about CSR?

Corporate Social Responsibility is not a new or revolutionary idea. It has smothered business and economics media over the last two decades to a point where we would expect its institutionalisation in modern business strategy. Corporate Affairs has been at the forefront of this conversation around expanding the primary financial bottom line to comprise a holistic understanding…

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