Archive for October 2020

Companies looking to expand the avenues of their public relations are increasingly engaging with third-party blogs and online content providers in order to reach a very specific market that other tactics cannot reach. While this is an appealing goal for many PR professionals, until recently there hasn’t been an easy way to understand and compare different…

Corporate communications has traditionally been difficult to measure. However, new measurement techniques have made it more possible for companies to track people’s perception of the company on a scale that wasn’t previously possible. As well as having a commercial value in terms of demonstrating return on investment, companies that are tracking their reputational performance are…

There’s always been a certain joy to clever and humourous communication from organisations, with light-hearted displays often a welcome change of pace for a public that can be bored or put-off by dry corporate language. It’s a trend that’s gained even more momentum thanks to the rise of enterprise social media use. Not only are businesses…

In this hyper-connected world, the role of the CEO extends far beyond mere internal leadership than it has ever done before. We are seeing higher expectations for transparency coming from all stakeholders that have cemented the notion of the CEO as a core component of a company’s image. So should company leaders be adopting a strategy…

Lobbying is a function of a democratic society. Simply put, it is any actions made by citizens or advocacy groups who seek to make their own agenda understood and preferred by policymakers. Its purpose is to make messages heard and voices more dominant in the public sphere, and theoretically, by means of persistent and persuasive…