Archive for September 2020
Has social media created a “call-out culture”?
Social media has long been a double-edged sword for communication professionals. On the one hand, it allows you to connect with more people than ever before, getting your message across to consumers who might not even be based in the same country as you. On the other hand, it’s a forum for anyone to say…
Read MoreHow do you measure up? Three ways to track your communication strategies
Historically, it’s always been difficult to measure the results of PR and communication strategies. Even when sales peak during particular campaigns, it’s not always possible to definitively link them back to your communication strategy. Technology is making this easier, however, and there’s now a range of easily accessible ways to track the success of your work as…
Read More3 tips for making the most out of Instagram Stories
When you want to go visual with your communication strategy, Instagram is the platform to use. Now that the network has introduced a stories feature, there’s even more ways you can engage your audience with visual content. Are you making the most out of Instagram Stories? 1) Get creative The stories feature on Instagram allows…
Read MoreUber’s apology letter to London: An example to us all
Uber isn’t known for its PR success. Plagued by a series of near-endless communication disasters since its inception in 2009, in September the ridesharing app looked like it was about to face its worst crisis yet. Citing a number of safety concerns surrounding background checks and the reporting of criminal offences, Transport for London (TfL)…
Read MoreExecutive recruitment process: What are CEOs looking for when they hire?
Although the hiring process for any employee will include certain steps and considerations, these elements are critically different when it comes to executive recruitment and hiring. Decision-makers within the C-suite must find candidates with skills that align with current management process but will also represent a good fit with current staff members. Any missteps with…
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