Archive for September 2020

The dust has just started to settle on the UK general election result. And what an election it was. It was supposed to be an easy win for the Conservatives, a strengthening of their mandate ahead of the Brexit negotiations. Instead, it resulted in a hung parliament in which a deal with the Democratic Unionist…

From avocado toast to being unlikely to ever afford a mortgage, the news is full of millennials at the minute. While they’ve certainly had a big impact on the way we approach communication, it’s important that we start thinking about what comes next. Generation Z is here and it’s already a target market for many…

So your business has been going really well domestically, and the C-suite think it’s time to take it up a notch. You’re going to expand into a foreign market.  This is an amazing opportunity for any communication professional, but there are a lot of intricacies when it comes to creating a PR campaign for a…

In a recent survey conducted by PR Week, communication professionals were asked who they thought was the most influential person in PR in the world. The answer? Donald Trump. Beth Balsam, once CEO for H+K Strategies, told PR Week that the profession is indebted to the president. “He validated our profession by using earned media…

Storytelling is becoming commonplace in communication. It’s now a given that we should be helping customers, and talking with them rather than simply selling at them. With content marketing generating more than three times as many leads as outbound marketing, while costing on average 62 per cent less (statistics courtesy of the Content Marketing Institute),…