Archive for September 2020
What makes a good corporate apology?
United Airlines. Fyre Festival. Delta. The last few weeks have seen a myriad of corporate apologies grace the PR scene. Often however, these apologies have lacked sincerity, and have done nothing to mitigate the situations that each of these companies have gotten themselves into. Organisations make mistakes, but a well thought out apology can be the difference in…
Read More3 ways communication professionals can maximise value from Instagram
Social media has provided communication professionals with a growing number of assets at their disposal. Instagram has emerged as a popular option over recent years, but across the board it seems as though companies aren’t fully grasping how to utilise it best. One study found roughly 83 per cent of respondents have had at least…
Read MoreAnother day, another airline in a communication disaster
Airlines haven’t had a good time of it recently. In the last few months, United Airlines and Delta have been at the centre of public relations scandals that took poor customer service to the extreme. In May, it was British Airways’ (BA) turn for a communication disaster. Their power outage saw 75,000 passengers negatively affected as…
Read MoreHow can successful executives balance work and family?
Building and maintaining a career as a successful executive takes talent, hard work and good fortune. But do the demands of the boardroom leave any space for family life? Not every executive wants to get married or have children. But for those who do there is undoubtedly a challenge when it comes to striking the…
Read MoreCSR program can be a powerful culture builder
Corporate social responsibility (CSR) has blossomed through the years as an impactful way for companies to connect with stake holders and consumers. Nobody has a better idea of just how to reach that audience than communication professionals, which places them squarely as a conduit for relaying these accomplishments. While there is a financial allure to…
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