Archive for September 2020

United Airlines were in the papers for all the wrong reasons in March, when a request that two teenage girls wear a dress over their leggings caused a communication storm. The story began when another passenger named Shannon Watts, an anti-gun campaigner with 34,000 followers, turned to Twitter to vent her anger after overhearing the…

It would take you 10 years to view all the pictures shared on Snapchat in the past hour, according to the photo printing site Photoworld. For an app that was only started in 2011, that’s remarkable. Snapchat doesn’t look like it will be going anywhere soon either – both Facebook and Instagram are now copying elements…

“No longer do we talk just about the product – the ‘what’. Now we are communicating the ‘how’ and the ‘why’, too, trying to dig out stories that help connect our company to our customers and prospective customers.” – Roland Buerk Buerk, head of global corporate communications at Nissan, emphasised the importance (and power) of…

Reputation is a fickle friend. Both people, and brands, are loved one minute, and hated the next. Volkswagen proved this, when its diesel engine emissions scandal turned many off buying its cars. Likewise, very few people trust banks after the worldwide financial crisis exposed the extent of bad practice among many bankers.  The internet means…

In Australia, there are around 54,000 registered charities, according to the Australian Charities and Not-for-profits Commission. If you’re part of one of these charities’ communication teams, you’ll know just how rewarding this type of PR can be. You’ll also know that, unlike some large, private sector corporations, your communication budget might be slightly smaller. So, we’ve looked…