Archive for September 2020

Australians are obsessed with their mobiles. We crave a constant connection to the world, with a Deloitte report indicating we collectively look at our phones 440 million times a day. Despite – or maybe even because – of this hyperconnectivity, communication specialists now face the challenge of effectively connecting with audiences through social channels. Your choice…

The line between corporate and public affairs has blurred over the past decade, leading many organisations to develop a larger overarching department that covers both. They seek candidates with a blended background who can navigate an increasingly digital world in which communication is real time and a misstep can be costly. This evolution has brought corporate communications…

“Delete your account.” Three words, 18 characters, that’s all it took for Clinton’s response to one of Trump’s tweets to make the history books.  Entertaining millions, devastating more, the now US President-elect didn’t delete his social media account. Instead, the last six months have been characterised by back and forth rhetoric between the politicians and their busy…

All too often the question arises whether there is such a thing as brand loyalty among millennials. According to a BridgeOver survey, 70 per cent of the generation Y respondents believe their peers are less brand loyal than Baby Boomers and Generation X.  Is this preconception accurate though, or do communication specialists need to rethink how brand…

An organisation’s success is based on a number of factors. Do you have a consistent brand? Does your supply chain function efficiently enough to meet demand? Are your employees engaged? All of these are important aspects of business, but as society shifts and emphasis is put on what goes on behind the scenes, a company’s corporate…