Archive for August 2020

Australian PR firms are recording high growth, with many increasing in size and revenue, according to a survey from the Public Relations Institute of Australia.  The survey found that the vast majority (85 per cent) of firms had forecast growth of around 17 per cent through 2014. Real estate topped the list of the most active PR…

Diversity and globalisation can often seem like the buzzwords of the century. Yet, as much as organisations are changing the way they do business, there are still uncertainties as to how this affects communication disciplines, including corporate affairs.  So how is a more global world is impacting communications and what this could mean for professionals…

Connecting people and organisations together is a good communication specialist’s forte. With Australia’s changing digital landscape, the new challenge is to foster these relationships on various platforms and outlets. Moreover, this has to happen more frequently than in the past.  Unfortunately, the large amount of time the population spends consuming digital media doesn’t directly equate to quality information.…

The communication industry is older than you think – people throughout history have always made a special effort to communicate with those around them. Elizabeth I, for instance, carefully honed an image of strength and power in a time when no one believed women could rule. Similarly, in Ancient Rome, the Emperor Augustus’ Altar of the Peace showed…

The communication industry is set to take on video and virtual reality as a key trend for 2017. Let’s have a look at a few great VR campaigns from around the world, to see how PR professionals in Australia can start using the new phenomenon. 360 Syria Launched in 2016 by Amnesty International, this campaign uses…