Archive for July 2020

A recent study from Adobe and the CMO Council has found that Australian companies are leading the region in their adoption of digital marketing technology. The survey of more than 800 marketing executives throughout the Asia-Pacific region found that Australia is unique because digital marketing efforts have a broad base of support. The study found that…

Omni-channel communications are becoming increasingly important for companies, with organisations in turn looking for new levels of information to guide their engagement strategies. This has led to a significant growth in the use of analytics and other tools to try and better understand how communications across these avenues are influencing members of the public, according…

Since I started working in the recruitment industry, I’ve noticed a significant shift in the make-up of the sector – the polarisation of company size. Whereas once there were firms of all sizes, there has been a huge amount of consolidation. Now, the recruitment space is dominated by a few large generalists and a lot of…