Archive for July 2020
Australians leading the world at turning communications into sales
One of the main reasons that companies maintain a marketing and public relations presence is to build the reputation of their company and convert this into sales. While this seems obvious, many companies outside Australia are struggling with this process, at least according to recent research. A study from the lead generation company 360 Leads…
Read MoreReputational risk an issue for all employees
When companies think about reputational risk management, their main motivation is often about building a successful long-term business that can weather any storm. However, a recent study has highlighted the variety of different ways that damage to a company’s reputation can continue long after any original issues have faded. The research from Stanford University has found…
Read MoreOnline videos offer a new channel for companies
A recent report from Frost and Sullivan has identified the substantial growth that has occurred in the online video market over the last few years, with companies increasingly investing in this communication avenue. The report estimated the market for online videos would reach $780 million in Australia by 2019, creating significant opportunity for companies looking to…
Read MoreRetailers and car brands top Australian reputation index
This year’s reputation index from research consulting firm AMR has found that retailers and car brands have some of the best corporate reputations in the country. The top spot was claimed by JB Hi-Fi, which was the leading firm among the 60 who took part in the Australian portion of the global survey. The Good…
Read MoreHiring for digital roles increases among Australian PR firms
Australian public relations firms have increased hiring intentions, specifically around digital technologies, according to recent data from the Public Relations Institute of Australia (PRIA). The organisation tracked the attitudes of the country’s PR firms, with a significant amount (42 per cent) planning to expand the number of staff they have with expertise in digital media. A…
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