Archive for July 2020
CEOs and large firms facing image problem
There are plenty of preconceived notions people have about the trustworthiness of companies and CEOs. In turn, PR professionals are often the ones assigned the Herculean task of trying to convey the value that these individuals offer to society. A recent survey from CNBC has demonstrated the image problem that many large firms have. Among those…
Read MoreCompany reputation a key fear in cyberattacks
Cyberattacks aren’t just an opportunity for companies to lose data and valuable client information, they also represent a significant challenge to the reputation of a business. In the Asia-Pacific region, this threat is already being felt, at least according to a recent study from KPMG in India. The study tracked the perceptions of company executives…
Read MoreYounger generations engaging with branded content
Young people are responding to company content and letting it into their lives with greater enthusiasm than older generations, according to a recent survey from Havas Worldwide. The company surveyed the attitudes of young people towards corporate branding, specifically around their engagement with content they consume online. In fact, 60 per cent of those surveyed…
Read MoreAustralia leading the region for digital communications
Australian companies are outstripping their competitors in the Asia-Pacific region when it comes to digital marketing, according to a recent study from Adobe and the CMO Council. The study tracked the perceptions of chief marketing officers across countries like Australia, China, Singapore and India when it comes to digital communication avenues. Within the countries surveyed, two groups…
Read MoreMulti-screening the new normal for media consumption
Individuals are now consuming multiple different media sources simultaneously, according to a study from Roy Morgan research, creating a new challenge for public relations experts. The study found that the number of people who are consuming online media while also watching TV has increased considerably. Among Australians between 18 and 49, this number now accounts…
Read More