Archive for June 2020

Generating content is becoming increasingly important for companies as they look to engage with members of the public and reach new audiences. The good news for those looking to maintain contact with these groups is that native content is succeeding at reaching an audience, according to a recent study from the media agency Mindshare Australia. The…

PR firms are looking forward to strong growth in the future, especially in Australia, according to recent findings from the Holmes Report – a regular study of the PR industry. In the study, firms in the country recorded some of the highest levels of positivity about the future, compared to other areas of the globe. In…

One of the core responsibilities of a public relations professional is pitching stories and maintaining a strong relationship with journalists. With digital channels proliferating, the opportunities to maintain this contact have seen a corresponding increase. Recent research from Business Wire has revealed exactly how this shift has taken place, and what the change means for individuals who…

On Thursday, March 16 2017, the corporate Twitter account of fast-food giant McDonald’s got hacked. This resulted in a now widely-copied and shared tweet which directly attacked U.S. president Donald Trump. Whilst the social media team took down the message and apologised swiftly, the tweet has caught on like wildfire.  According to Reuters, the hijacking of McDonald’s…