Archive for May 2020

Online coverage has taken over traditional news sources to become the main barometer businesses use to measure the success of their public relations efforts, according to a recent study from PR Newswire.  The company has analysed the way businesses are measuring the success of PR avenue, finding that online coverage is the most popular (83 per cent),…

A recent study from the Public Relations Institute of Australia (PRIA) has revealed many public relations professionals are struggling to incorporate best-practice when measuring the effectiveness of their work. Even though an average of 8 per cent of PR budgets is spent on measurement and evaluation of the effectiveness of these strategies, very few are relying…

Australians are leading the world in the amount of digital content they consume, ranking in the top three countries, according to a recent survey from PQ Media. The research found that Australians are spending almost 16.5 hours a week on digital media, putting it ahead of other developed markets like the USA and Canada. The only…