Archive for March 2020
Is your company ready for “status currency”?
The way consumers interact with brands is changing rapidly – driven by demographic trends. This shift has also led to a new level of importance being attached to the way a brand interacts with the public, especially among those in the 18 to 24 age bracket. This is according to research from the Boston Consulting…
Read MoreCEO contact with the public a driver of sales
When public relations professionals approach their customer engagement strategies, one of the biggest issues they will often face is trying to convey authenticity and build a connection with the public. As CEOs have become public figures for many organisations, the personalities and reputation of senior managers are increasingly being used as a PR resource. Communications…
Read MoreWhat are businesses looking for when hiring for marketing roles?
The world of marketing is ever expanding, and roles are transforming to keep up with these changes. When it comes to hiring for marketing positions, there is plenty to consider. From identifying key candidate skills to your own business needs, selecting the perfect individual for these roles can be a challenge. Salt & Shein’s…
Read MoreHow is content shared online?
One of the key issues for communications experts as they look to manage a diverse online media landscape is how to measure the reach of their content. While social interactions like shares and ‘likes’ are often used to understand these relationships, it is still hard to determine how effectively these reflect the actual reach of corporate…
Read MoreWhat’s the key to effective paid content promotion?
As content has become even more central to the activities of an organisation, there is a growing need to communicate this information and achieve the maximum reach for a brand. To achieve this, paid content promotion is becoming an increasingly important component of an organisation’s corporate affairs efforts, according to recent research from the Content…
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