Archive for February 2020

The way CEOs present themselves to the public and to shareholders can have a significant impact on company performance, at least according to recent research from the University of British Columbia’s Sauder School of Business. The study revealed that the way CEOs communicate important business results has a measurable impact on the organisation’s stock value. In particular, senior executives…

One of the biggest questions public relations experts will consider when they distribute a press release is how to time and position the content to achieve the highest possible click-through rates. To understand how this is taking place, the website pr.co undertook a study to understand how different factors underpin the performance of a news…

Businesses are increasingly relying on new social tools in order to drive greater performance throughout an organisation. For those with responsibility for public relations and communications, these systems are likely to be familiar already, with the sector ranking among the most common areas for social tools to be incorporated. This finding comes from a recent…

Businesses and public relations professionals that are looking to communicate effectively with the public will often need to understand how individuals relate to a specific message. With people constantly encountering multiple media sources, being able to reach the right audience has become an essential skill for communications specialists. To bring further light to this issue,…

New media channels are continuing to splinter the way individuals consume media, especially as digital opportunities create new behaviours among viewers. While print news has seen this trend most clearly over the last few years, television is seeing a rapid shift towards online channels. That’s the finding from a recent study by Forrester into the way individuals…