Archive for January 2020
Perception management is about communicating social and symbolic benefits
Prestige, performance and style are just three of 12 qualities that this year’s favourite car brand offers, according to more than 12,000 people. This is the third consecutive year that non-luxury car shoppers have recognised Honda as the best overall brand in the Kelley Blue 2015 Brand Image Awards. Kelley Blue, a renowned vehicle valuation and automotive research…
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