Archive for September 2019

The job of a marketing and communication expert is to reach the intended audience with persuasive information that results in the desired action. The skills and technology used to do this are constantly changing. Social media continues to impact the type of marketing required, and new technologies such as artificial intelligence are gaining popularity. So, how does…

It’s no secret that business branding is key for not only recognition, but controling audience perception. For individuals, however, building a personal brand is essential in furthering your career. Your personal brand is your public story – ensuring it conveys the correct message is crucial for professional success. It needs to embody qualities that you want your peers…

Keeping reputational risk in mind is important for any business going through a hiring process. With the ubiquity of online reviewing platforms, word travels fast in our current digital culture. And the corporate affairs industry is no exception. Sites such as Glassdoor and Seek have emerged as popular review marketplaces, and new social media trends contribute…

Have you ever considered using LinkedIn for marketing, as well as its more traditional job hunt offerings? As the site itself says, two new members join LinkedIn every second, and with such a high number of people using the platform, it’s not surprising that it has huge potential for lead generation. In fact, a study…

The communications profession has seen major changes through the years. Since the age of Bernays to today, technological advancements as well as societal developments such as the female vote have shaped how we engage with the public. Working in an industry strongly influenced by perception and reputation management should insinuate that we ourselves practice the values and ideas…