Archive for January 2019
How to manage risk and reputation
Benjamin Franklin was right on the money when he said “It takes many good deeds to build a good reputation, and only one bad one to lose it”. Ask any senior corporate affairs professional and they will reveal how reputation management is a carefully planned strategy, which takes significant time and effort to develop. What…
Read MoreWhat is the tangible worth of reputation?
Reputation is valuable, and companies that have a higher perceived value attract better talent and are viewed more favourably in society. However, reputation is also intangible – analysts and investors who make make decisions based on hard facts and analysis have a difficult time trying to quantify it. In their book “The Market Value of…
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