Archive for January 2019

Content creation has been a major responsibility for communications experts over recent years, with brand journalism and digital content now a core part of many organisations’ communication strategies. However, the development of brand journalism is expected to shift in 2015, away from generating large quantities of content and towards implementing a highly tailored strategy that is…

For corporate affairs professionals responsible for internal communications, among the most important responsibilities is conveying the purpose and objectives of a company to staff members. If staff are poorly aligned with organisational objectives, it becomes much harder for a business to achieve long-term success, with effective communications often forming a crucial ingredient in achieving this cohesion…

The communications space has constantly changed in recent years, as new platforms emerge which are challenging traditional channels. That’s according to the Australian Communications and Media Authority (ACMA), which has released its latest update on the evolving nature of the Australian communications market. One of the biggest findings covered in the research has been the…

Solid industry experience continues to be a necessary consideration when it comes to hiring senior corporate affairs executives despite the advent of cutting edge technology in media, according to research conducted by AUT University in Auckland.  The study included interviews of over 120 senior practitioners. It found that while staying abreast of the rapid changes in the industry was…

At least three in 10 executives in Australia believe that their CEO’s reputation has an effect on the company’s market value.  Multinational PR firm Weber Shandwick surveyed more than 1,700 executives around the world to understand what is expected from a business leader in the modern world. Managing perceptions has become a rather elaborate endeavour according to…