Archive for January 2019

Branding and building name recognition for an organisation has become a major obstacle for companies as they look to navigate the new digital landscape. Successful brands are increasingly those that can develop across new media channels and attract the interest of individuals across a number of engagement points. To understand what successful brands are doing…

Businesses are now operating in a new reputational landscape where the power of individuals around the world can contribute to a company’s performance. This is in turn placing new pressure on companies to be transparent and up-front with their operations, and communicate these effectively. That’s the finding from the Sodexo 2015 Workplace Trends Report which details…

One of the biggest debates within the corporate communication space is whether or not earned media through traditional channels like news, is more or less valuable than content created by a company. A recent study has further added to this debate, taking the pulse of public relations experts themselves to determine how effective professionals in…

Attracting media coverage and retaining positive relations with media contacts is among the most important responsibilities of public relations professionals. However, with the number of potential media sources now growing to include both traditional and digital media sources at every level, the value of managing these different contacts is only going to become more important.…

How well, or poorly, companies use social media within a corporate communications strategy varies considerably between organisations and countries, according to a study from UK firm Investis. The research tracked how well companies are embracing social media as a tool to communicate with the public, along with the variety of avenues this communication is taking.…