Archive for January 2019

When it comes to assembling a superstar marketing team, there are several pairs of boots to fill to ensure you have a wide range of skills at your disposal.   From the natural born leaders to mathematical masterminds, here are six integral roles you need to complete your marketing team.   1. Marketing Director For…

The media landscape in Australia and around the world has changed rapidly in recent years, in turn placing new pressures on the ideas and value that journalists seek from communications and public relations contacts. What’s more, this shift has led to a dramatic increase in demand for new content types that can be used to…

Product recalls are a common part of operating a company, and also an area which many communications professionals will have experience in handling. Not only do product recalls involve communicating directly with those affected, they also require managing any media coverage and preventing misinformation from spreading. The impact of modern product recalls has also been…

The Australian public relations industry is seeing a continued period of growth, thanks to strong demand for communication professionals who can manage the range of organisational responsibilities. That’s the finding from recent research from IBISWorld, which has detailed the projected changes the industry is likely to see in coming years. According to the study, the public relations…