Archive for December 2018

Remember when social media first came about? The buzz that Facebook, Instagram and Snapchat first had? The speed at which you could get news, share content and connect with your friends?   These platforms have become so engrained into our everyday lives that they’ve rather lost some of their charm.   Nowadays, people are becoming…

2017 was the year for live video, with PR Newswire expecting the live video streaming market to grow to more than $70 billion by 2021. Communication professionals have begun using the tool to reach audiences in a way they were previously unable to. There are a few things to keep in mind when using live…

True social media engagement shouldn’t just mean a few “likes” on Facebook. There are many people on social media who will “like” pretty much anything they see. True engagement has to be meaningful – it’s comments and shares that really show if whatever you’re posting has resonated with your audience. So, what sort of content…

Businesses are required to report ever greater amounts of information to the public, and investors in particular, about their financial position and how this is changing over time. However, there is also the risk that poorly worded statements, especially to important stakeholders, might undermine communication efforts. To explore this issue, recent US research from Duke University…