Archive for November 2018

One of the interesting side-effects of social media for those in communication and corporate affairs is that individual business leaders now have a personal following that can rival those of the companies they lead. It’s a sign of the times that a successful CEO at a top Australian company isn’t just expected to interview well…

It’s all very well having a product or service. You know about it, your colleagues know about it. But getting all your potential customers to know about it is the bit that makes it a success.   Executing a marketing campaign without considering the communication strategy behind it is a big mistake. With so many…