Archive for September 2018

The role of corporate affairs directors has changed over the last two decades. These individuals could once rely on more consistent hours and traditional media and public relations tactics, like hand-delivered press releases or newspapers. In today’s world of news access from anywhere and instant social media posting, these positions have become more demanding. They…

Millennials will make up 75 per cent of the Australian workforce by 2025, according to Robert Half research. And Australian companies are responding – 62 per cent have altered their hiring process to adapt to the changes millennials bring.   In the shifting corporate affairs and communication recruitment sphere, how is this emerging generation making…

For many corporate affairs and communication professionals, proactive media engagement is often still focused on winning coverage in major daily newspapers and their digital counterparts. Even with the rise of digital communication channels like social media, traditional engagement with journalists is done with a view to win exposure on their core publication platforms.   In…