Archive for May 2018

Not everyone can hire the Edelmans or the Weber Shandwicks of this world. Many communication professionals have limited marketing budgets, particularly if they work for a startup or small business. The great contradiction of this is that increasing brand awareness is crucial during these early stages, as ultimately it’s what will drive sales and help…

In the days when content is king, it’s video content that takes the ultimate crown. Including video in a landing page can increase conversion by 80 per cent, according to EyeView Digital, while research from Vidyard indicates those who use this medium see 41 per cent more traffic from search.   But with 400 hours…