Archive for April 2018

With 79 per cent of Australians on social media, according to Sensis, there’s no denying it – your business needs to be on there too.  If you’re new to various networks, however, building and amplifying your brand can seem daunting. Fortunately, there are several ways to immediately boost your impact. Let’s take a look at…

Often, the less you say the better. This is true about your sister’s surprise birthday party and the promotion your coworker has asked you to keep under wraps. From ‘silence is a virtue’ to ‘silence is golden’, there are countless adages celebrating the art of keeping one’s mouth closed; but while not speaking up is celebrated…

Don’t you wish there was a guide on how to score the highest ROI on your social media marketing spend?   So do we. After all, who wouldn’t want to know exactly where to allocate resources most effectively?  Unfortunately, this guide hasn’t been written yet, but that doesn’t mean choosing the most suitable platform for social campaigns should…

Most purchases are impulsive. They rely on an emotional response in the audience to make them happen. So, in order to win conversions, communication professionals need to tap into those emotions in their campaigns. Being a PR pro means having a solid understanding of psychology and the main principles that interact with communication. Which psychological principles can help…

United Airlines, Fyre Festival and the Kendall Jenner Pepsi debacle were just a few of the big communication crises to occur in 2017. As the new year begins, it’s a good idea to review your own crisis communications policies and plans, to ensure you don’t suffer the same fate as the huge brands whose names…