Archive for March 2018

People are using their mobile phones to consume more media than ever. ComScore reports that 80 per cent of social media time is spent on a mobile device, while Salesforce data indicates that 71 per cent of marketers believe mobile marketing is core to their business. If communication professionals are to truly embrace the future,…

2017 was a tumultuous year for communication professionals. Major names in Hollywood were taken down by allegations of sexual misconduct, United Airlines became a constant lesson in how not to do customer service, and Uber’s licence to operate in one of the largest cities in the world – London – was revoked due to a…