Archive for January 2018

Artificial Intelligence (AI) has quickly become an integral part of many communication professionals’ marketing strategies. It’s used to personalise product recommendations, improve customer experience via chatbots, and provide better customer insight through data collection and analysis.  However, a new report released by media company Syzygy has examined how consumers feel about artificial intelligence, and shows that –…

In 2016, Britain shocked the world by voting to leave the European Union. The referendum split the country almost down the middle, with 51.9 per cent voting to leave and 48.1 per cent voting to remain.  This close result meant that there has always been a possibility of a second referendum, and that possibility appears…

Experiential marketing is now a central pillar of many communication professionals arsenals. And it’s not hard to see why. EventTrack reports that nearly three quarters (72 per cent) of consumers say they positively view brands that provide quality events and experiences. Even more (74 per cent) say there’s a higher likelihood they’ll buy a brand’s products…