Everyone's seen at least one film in their time that depicts the end of humanity because of a particularly clever new race of robots. From classics like The Terminator to newer...Read More
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5 tips for a successful influencer marketing campaign
Influencer marketing's phenomenal rise is showing no signs of slowing; 2017 saw a 325 per cent increase in searches for the phrase "influencer marketing" on Google alone, according to the...Read More
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What can we learn from the Reuters Digital News Report 2017?
Each year, the Reuters Institute releases a report exploring the state of the global media industry. The study can provide communication professionals with invaluable information about how people are consuming news. This...Read More
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Uber’s apology letter to London: An example to us all
Uber isn't known for its PR success. Plagued by a series of near-endless communication disasters since its inception in 2009, in September the ridesharing app looked like it was about...Read More
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Has social media created a “call-out culture”?
Social media has long been a double-edged sword for communication professionals. On the one hand, it allows you to connect with more people than ever before, getting your message across...Read More