2017 was a tumultuous year for communication professionals. Major names in Hollywood were taken down by allegations of sexual misconduct, United Airlines became a constant lesson in how not to...Read More
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How improving your content can boost social media engagements
True social media engagement shouldn't just mean a few "likes" on Facebook. There are many people on social media who will "like" pretty much anything they see. True engagement has...Read More
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Top tips for a successful live video campaign
2017 was the year for live video, with PR Newswire expecting the live video streaming market to grow to more than $70 billion by 2021. Communication professionals have begun using...Read More
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How will artificial intelligence impact PR?
Everyone's seen at least one film in their time that depicts the end of humanity because of a particularly clever new race of robots. From classics like The Terminator to newer...Read More
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5 tips for a successful influencer marketing campaign
Influencer marketing's phenomenal rise is showing no signs of slowing; 2017 saw a 325 per cent increase in searches for the phrase "influencer marketing" on Google alone, according to the...Read More