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Corporate Affairs Insights

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  • 3 ways communication professionals can maximise value from Instagram

    BY: Corporate Affairs & CommunicationsJune 26, 2017
    0

    Social media has provided communication professionals with a growing number of assets at their disposal.Instagram has emerged as a popular option over recent years, but across the board it seems...Read More

  • CSR program can be a powerful culture builder

    BY: Corporate Affairs & CommunicationsJune 14, 2017
    0

    Corporate social responsibility (CSR) has blossomed through the years as an impactful way for companies to connect with stake holders and consumers.Nobody has a better idea of just how to...Read More

  • Another day, another airline in a communication disaster

    BY: Corporate Affairs & CommunicationsJune 6, 2017
    0

    Airlines haven't had a good time of it recently. In the last few months, United Airlines and Delta have been at the centre of public relations scandals that took poor customer...Read More

  • How to combat sensationalism in communication

    BY: Corporate Affairs & CommunicationsMay 30, 2017
    0

    We are living in an increasingly sensationalist world. With things like clickbait (a news story with an enticing headline that often has no relevance to the article that follows it)...Read More

  • What makes a good corporate apology?

    BY: Corporate Affairs & CommunicationsMay 24, 2017
    0

    United Airlines. Fyre Festival. Delta. The last few weeks have seen a myriad of corporate apologies grace the PR scene. Often however, these apologies have lacked sincerity, and have done nothing to...Read More

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