Airlines haven't had a good time of it recently. In the last few months, United Airlines and Delta have been at the centre of public relations scandals that took poor customer...Read More
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How to combat sensationalism in communication
We are living in an increasingly sensationalist world. With things like clickbait (a news story with an enticing headline that often has no relevance to the article that follows it)...Read More
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What makes a good corporate apology?
United Airlines. Fyre Festival. Delta. The last few weeks have seen a myriad of corporate apologies grace the PR scene. Often however, these apologies have lacked sincerity, and have done nothing to...Read More
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Is print media making a comeback?
Print media is dead. Or at least, that's what we're constantly being told. However, signs in the last couple of years suggest print might be experiencing something of a renaissance.Print...Read More
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The story of Snapchat – how the app grew into a social media sensation
It would take you 10 years to view all the pictures shared on Snapchat in the past hour, according to the photo printing site Photoworld. For an app that was...Read More