Amplification may be the REAL king of content today
Self-described hybrid creative-PR shop Poem came with a loud and definite call for all public relations and creative agency practitioners to consider amplification as essential to the content mix. There’s no point in making beautiful content if there’s no budget left to amplify it.
In their CommsCon session, Kate Raleigh and Matt Holmes from Poem outlined their tips for creating effective and memorable content:
According to Poem, the old walls between advertising and public relations are rapidly disappearing which will open up new areas to PR practitioners. Considering paid expertise when hiring new members of your crack PR team is one of those new frontiers.