Archive for September 2020

Trust is now one of the most important elements of building a successful executive leadership team. In modern employment relationships, especially at a senior level, traditional command and control has serious limitations. Executives expect to be informed, respected and heard rather than ordered about. Trust at the top of an organisation will have a huge bearing on…

Whether there’s a focus on internal or external relations, a corporate communication specialist needs to ensure any decision made supports the organisation’s objectives and goals. It’s never been an easy feat and one wrong choice can have detrimental effects. However, corporate affairs experts are now playing a different ball game due to the catalytic properties…

A brand’s influence and following are terms mentioned often, and sometimes interchangeably. Yet, there is a distinct difference between the two. In a nutshell, a following is simply the number of likes or followers a brand has, something that may or may not result in an action. Influence on the other hand can shape behaviour and…

People rarely leave a company, they leave other people. Despite the fact that we get taught how important positive company culture is, many organisations still seem to neglect this vital part of business.  Increasing employee engagement is arguably one of many facets of a communication specialists’ role. However, it’s role in improving internal relations, performance and,…

It’s something most communication specialists will face at some stage in their career: people not understanding what exactly differentiates your role from the marketing officer’s. Or, in some cases, if you work as corporate communications manager of sorts, the lines may become blurred between the two, making it seemingly difficult to distinguish public relations and…