While many organisations throughout Australia are aware of perception management strategies as a means to connect with the public, how many are acknowledging the value of internal communication?
If it has been a while since you've reviewed the effectiveness of your internal communications strategy, it could be time to perform an audit to see what works and what's missing the mark.
HR specialist Aon Hewitt discovered that one of the key contributors to employee engagement is an organisation's reputation. If an organisation isn't communicating efficiently with staff, it can create extra challenges for reputational risk management.
What's the key to an effective internal communications audit?
There are a number of steps to consider when preparing to audit internal communications channels and their effects on corporate affairs. Recent research from Edelman argues there are three important steps organisations need to complete when conducting these reviews.
The first is to review any past data relating to the effectiveness of these initiatives within an organisation – this needs to be reviewed first to see if any trends have emerged.
The next step is to study the current trends, habits and developments that are defining workplace communication within an organisation. This can be achieved through the use of employee surveys for example, which is a test of these strategies in and of itself. If employees aren't prompt in their response to the survey, it could be a sign these channels need to be livened up.
According to Aon Hewitt, innovation is also important to fostering employee engagement, as it prevents current communication methods from becoming stale. By constantly reviewing these procedures and embracing new communication methods, organisations reduce the chance of employees becoming disenfranchised and losing focus.
The final step of the internal communications audit process, according to Edelman, is to take these investigative procedures to a more detailed level. By conducting one-on-one interviews and discovering first hand how a process can be improved, organisations are in a better position to react.