When you want to go visual with your communication strategy, Instagram is the platform to use. Now that the network has introduced a stories feature, there's even more ways you can engage your audience with visual content. Are you making the most out of Instagram Stories?
1) Get creative
The stories feature on Instagram allows you to do far more than simply post 10-second videos. You can add filters, stickers, hashtags and geotags (which will share your location). You can also draw freehand on the content you post, as well as add links and text overlays. Play around with these features to find out what works. If you're covering an event, it might help to have one person filming content, while the other monitors how your story is performing in real time. They can find out which hashtags are working and what's trending, and feed that information back to the person who's making the content.
Instagram Stories also have a swipe-up function, which can link you to a product or event website – a useful tool to ensure your social media campaign is leading to the goals you're setting.
2) Tell a story
The clue's in the name – you've got 24 hours (the length of time your posts will be up) to create an interesting, eye-catching Instagram Story. So ensure you're not just posting similar content over and over again. If, for example, you're covering an event, use a range of videos and posed photos and interview people in the crowd as well as whatever the main entertainment is.
Giving customers a view into how your company operates will help to show your personality and brand.
It's not just events that work with Instagram Stories, however. Consider creating a "day in the life" of your company – this could include interviewing employees, posting pictures of what you all get up to at lunchtime or sharing exclusive insights into how you come up with products. There's all sorts of possibilities, and giving customers a view into how your company operates will help to show your personality and brand.
3) Complement your blog posts
If you've got a blog and post regular content, for instance how to articles or tips and tricks, it's a good idea to supplement that through Instagram. Share videos of how people are using your products, or accompany your how to articles with visual demonstrations of how to make the most out of a product or service.
Social media is constantly changing, and as a communication professional, it's important to stay up to date with these trends. For more communication news, visit our Insights page.